Harpoon ipa selling in calfornia3/6/2023 “AF (alcohol-free) beers didn’t always have a good rep,” says Jason Block, CEO of BrewDog USA. In years past, these beverages tasted watery, lacking full flavors of beer. Not until recently, however, did it explode into the mainstream. The trend of lower- or no-ABV beers has been in the works for years. “If we can prove over the period of a year-and-a-half, or longer, that there aren’t huge safety issues, then maybe we can make these things permanent.” Low-ABV, Non-ABV Beers “It’s on us as brewers and retailers to utilize our rights and do these things safely,” Hendler says. Not when so many consumers have grown accustomed to this modern way of shopping.īut will state governments still allow these additional business avenues? Will special allowances permitted for the pandemic - curbside, DTC, cocktails-to-go - remain after the health crisis ends? “But I do think we’re going to see the ecommerce bit stick around significantly.”Īfter the pandemic subsides, it’s unlikely that current ecommerce trends will suddenly reverse. “Even if the ecommerce options only see a small number of users stick around after the pandemic, that that will still make a meaningful impact,” he adds. In the first eight weeks of Covid-19, we saw decades worth of ecommerce adaptation in the industry.” Anything that helps brewers connect directly with their consumers - even the breweries’ own websites. “Especially platforms that are more retail-specific, like Drizly and Oznr. “Ecommerce has been hugely important,” he says. “Online, drive-through, curbside, beer gardens in parking lots, direct shipping.”Īgreeing with Hendler is Trace Smith, CEO of Next Glass, which owns Untappd, BeerAdvocate, Oznr and Hop Culture. Nobody had a plan for a global pandemic.” “The biggest story for 2021 will be creating ways for access to market,” says Sam Hendler, co-founder of Jack’s Abby Craft Lagers. “You saw a lot of cool things in craft beer as people adapted to the new environment,” he adds.
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